STUDENTS OF HISTORY CONFIRM

THE IMPORTANCE OF NARRATIVE

CANNOT BE OVER-STATED

Traditional narratives were firmly established –  you took your identity from your locale, your clan and your religion. You fit in with your family and your country. These were master narratives that contained within them other, subsidiary stories that centered on more transient matters. “Master narratives broke apart in the modern world. People began to migrate, religions unraveled under the onslaught of rational education. Traditions frayed beyond recognition. The master narratives became stories of nostalgia, not guiding forces that determined both morality and reality.

“Since we can’t live without stories, new ones bid to replace the old master narratives. Today’s stories, though, are different from those in the past. They don’t arise organically from a community but instead come packaged by those whose goal isn’t to inform but to make money. The master narrative of the modern world is the story of the market economy, a powerful but deeply problematic story. “The stories we live by today largely come packaged, not as spiritual or communal quests, but as aspirations for material gain, as Robb Smith says. “Values are created by advertisements and advertisements replace wisdom and literature. Actors, musicians, comedians, and others are followed as they though they were gurus, nearly worshipped as avatars and almost deified simply because they are appealing. Wisdom now lives under the shadow of celebrity.“ 

Read more

John Lennon once famously quipped that the Beatles were more popular than Jesus. Lennon didn’t know which would go first – rock ‘n roll or Christianity. Lennon imagined a world without religion and other institutions that stifled human potential. What he and other had not recognized is that it is not possible to live without some over-arching narrative that provides legitimacy to sustaining institutions. It is that which gives coherence and meaning to life’s experiences.

“The celebrity phenomenon underscores the human need to connect, to be part of something larger than ourselves, to have an identity. We need to be part of a narrative, no matter how shallow or manipulative it may be. “We understand life through stories. We cannot live without them. But what is becoming increasingly clear is that the marketplace narrative we now live by is too shallow to sustain us in the long run.”

ENCOURAGING AND ENABLING EVERYONE ...

…to contribute is the key to a flourishing society and economy. A powerful new movement needs to be constructed to promote this narrative”.

"LET THE FUTURE SAY OF OUR GENERATION THAT WE SENT FORTH MIGHTY CURRENTS OF HOPE ...

AND THAT WE WORKED TOGETHER TO HEAL THE WORLD."
JEFFERY SACHS