is a coming together of generations and nationalities and faiths, enjoying participation in healthy competition and purposeful collaboration. As we work together to find solutions, new understandings and new ideas for the common good, we shape a new story and this is at the heart of the mission of the Foundation and Impact Entertainment Media story.

It takes account of Professor Yuval Harari’s analysis that “to get a lot of people to cooperate , you need to convince them to believe in a shared story.” Our purpose and plan is centered around the recognition that people will only listen, understand and relate to a new story when they themselves have a role to play.  

Stories must engage people at every level – not just in their minds, but in their emotions, as social change experts continually point out.  The story that is required must be better than the story that populists offer and must give people a meaningful, actionable way to participate and feel involved.  So lets summarise this quartet of key points: